Best Bet Builder Sites in the UK 2024

Jamie Clark

Jamie Clark

Senior Editor

Jamie Clark has been with www.bettingsites.co.uk from the very beginning and penned the very first pieces of content that appeared right here. Known for his horse racing expertise, his strong gambling knowledge comes from childhood where he was surrounded by both horses and betting. The godson of a former on-track bookmaker at Market Rasen Racecourse, Jamie ended up working in the same industry and became Sports Editor of heavyweight bookies Coral for three years before they merged with Ladbrokes. After a successful spell freelancing for other big names in the business, he helped us launch this site with his skills, experience and ability coming in useful. Read long form content across a range of betting subjects from Jamie right here.

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We independently review betting sites. Sign-ups through our links may earn us a commission at no extra cost to you, this never influences our listings’ order.

The relatively new gambling concept of the Bet Builder is one we feel that’s worth discussing in more detail. Here, we not only have detailed experts reviews of the top online bookmakers that offer these highly customisable bets, but also advice on how to make them work for you and specific offers involving them.

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bet365 UK

Bet £10 & Get £30 in Free Bets

9.8/10

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Regulator

UKGC

License No.

55149

What we like

• Award-winning betting giant with industry-leading sports odds
• Home of the wildy-popular Bet Builder+
• Fantastic offers for new and existing customers

• Casino
• Live Stream
• Cashout
• Bet Builder
• Betting App
• BOG
• Loyalty Club
• ACCA Insurance
• Extra Places
• 2nd to Favourite
• Odds Boosts

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+3 more

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£5

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£10

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£100

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£10

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Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Spreadex UK

Bet £10 Get £40 in Free Bets

9.7/10

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UKGC

License No.

8835

What we like

• Quality fixed odds and sports spread betting
• Minimum deposits start at just £1
• Ultra-modern site and app

• Betting Exchanges
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• Refer a Friend
• ACCA Insurance

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18+ begambleaware.org. Spread betting losses can exceed deposit. Place a qualifying £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Free bet stakes not included in any winnings from the free fixed odds bets. Free bets expire in 28 days if unused.

BetUK UK

Bet £10, Get £30 in Free Bets

9.7/10

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UKGC

License No.

39198

What we like

• Regular price boosts
• Good number of additional specials
• Efficient mobile app available

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T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ begambleaware.org

QuinnBet UK

£35 Free Bet + 10 Free Spins

9.7/10

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UKGC

License No.

22201

What we like

• Top-notch bookie with 30+ sports
• Quality bet builder feature
• 24/7 customer support function

• Casino
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If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free online casino spins at QuinnCasino. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org | Gamble Responsibly

Betfred Uk

Bet £10 Get £40 In Bonuses

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CHELT50

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9.7/10

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UKGC

License No.

39544

What we like

• One of the biggest names in the UK betting industry
• Fantastic for live betting and streaming
• More Extra Place Races for horse racing

• Casino
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• Odds Boosts

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£5

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£5

Free

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£5

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£5

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£5

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£85

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New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

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List of the Best Bet Builder Sites

It follows that our above recommended bookies for Bet Builders are actually some of the top football betting sites around right now. That is because customised wagers are most popular on this sport in Britain. Here is a little more about the online bookmakers and sportsbooks in list form:

1. bet365 – Use in multiples & include up to 12 selections on 8 sports
2. Spreadex – Fixed odds & spread options for football & basketball
3. BetUK – Pick Pre-Packs with custom American football bets included
4. QuinnBet – Create a Bet Special & function for football wagers
5. Betfred – PickYourPunt Builder with 35 football markets available
6. 10bet – Basketball & football Bet Builders as options for punters
7. William Hill – #YourOdds Freedom promotion to boost or insure
8. Grosvenor – 3-way handicaps available for your customised bets
9. BetVictor – Pre-Built Picks available & dedicated new customer offer
10. 888sport – Existing customer deals on Champions League, NBA & NHL

Reviews of Top Betting Sites with Bet Builder

We asked our experts to step in and really drill down to these best UK betting sites, so you can see what each of the Bet Builders provides and doesn’t have. That’s why these detailed reviews exist below. They put you in the know about how customisable wagers work on some of the biggest bookies in the British Isles today:

1. bet365 Bet Builder – Use in Multiples & Include up to 12 Selections on 8 Sports

As one of the first online bookmakers in the UK to offer Bet Builders, bet365 have always been at the forefront of customisable wagers. You can add selections from up to 12 different markets when creating your own bet with them on any match. This includes a maximum of six players per team for football. The following markets are included:

Use on More Sports than Their Rivals

This adds up to the widest range among all Bet Builders in terms of markets. That’s not all from bet365 either. You can even combined multiple custom bets from different matches in an accumulator. You could devise a double or treble, and it’s not just available on football either. Fans of Aussie Rules, baseball, basketball, ice hockey, rugby league, rugby union and tennis can also get in on the action. This is why bet365 comes highly recommended for creating custom bets.

2. Spreadex Bet Builder – Fixed Odds & Spread Options for Football & Basketball

Spread betting specialists Spreadex haven’t forgotten about Bet Builders on their sportsbook platform including handicap betting options among at least 30 fixed odds markets that you can include in a customised wager. You also have the option to put such wagers on as spread bets if you wish. Here are all the football markets Spreadex offers:

As if that wasn’t enough, you can include up to any six of the above combined in the same wager. With Spreadex, it isn’t just football the features in Bet Builders but basketball as well. This allows you to get your same game multis on the latest NFL action.

3. BetUK Bet Builder – Pick Pre-Packs & XFL American Football Included

If you’re looking for hints on how to get started with Bet Builders, BetUK have introduced Pre-Packs containing a couple of picks for form as a base for customised football bets. You can include up to 12 different selections on the same betslip. There are around 40 different markets on this sport and for Premier League betting with those listed below:

Besides football, Bet Builders are also available on XFL American football and other popular sports across the Atlantic like basketball and ice hockey.

4. QuinnBet Bet Builder – Create a Bet Special & Function for Football

The Create a Bet concept is a key part of what QuinnBet offers punters on football. You can have up to eight selections from different markets with almost 20 to choose from. These are your options for their equivalent of Bet Builders:

While QuinnBet only currently offer Create a Bet on football, they do include them among their betting offers for existing customers, which sets them apart from the competition. As well as providing 5% of your daily stakes on those with two or more selections in it them back as a free bet, they have a dedicated deal. The Create a Bet Special awards you with a £5 free bet win or lose when you bet £20 on selected matches with three or more legs and minimum odds of 6/4 (2.50).

5. Betfred Bet Builder – PickYourPunt Builder with 35 Football Markets Available

Leading online bookmakers Betfred have taken the #PickYourPunt service a step further. You can now create custom bets through their PYP Builder on football matches including a maximum five selections. There are around 35 markets available on this sport to include as follows:

One quirk of the Betfred PYP Builder is it removes selections that don’t increase the odds of the overall wager. While this may sound all right on the surface, if you have to go back and re-add legs from markets you really want to include, it is a slight flaw. Their Bet Builders are football only right now as well, so fans of other sports miss out.

6. 10bet Bet Builder – Football & Basketball Options for Punters

You can put Bet Builders on both football and basketball at 10bet. This online sportsbook has a user-friendly button to toggle between standalone bets and ordinary accumulators, and these same game multis. 10bet allows you to include up to six different selections per wager, which also helps.

The only downside to the toggling is it greys out some markets and that doesn’t make it clear if they’re included as options for Bet Builders or not. Compared to their competitors, 10bet could provide greater clarity and be more transparent about what can and can’t be legs of these bets.

7. William Hill Bet Builder – #YourOdds Freedom Promotion to Boost or Insure

When it comes to the choice of markets included in their Build #YourOdds function, William Hill can’t be beaten. There are upwards of 90 different football bets listed below you can include in your customised same game multi with a maximum of eight allowed per wager. There are lots of options for betting on corners as this shows:

Build #YourOdds Freedom

William Hill go beyond that with their equivalent of Bet Builders, however, as they have a dedicated betting offer covering this type of wager. That’s the Build #YourOdds Freedom, which works in a similar fashion to their Acca Freedom promotion. You can choose whether to boost or insure the wager, depending on the number of legs included.

If you go down the Boost route, then the maximum stake is £20 and you must have at least three selections. Should you choose Insurance instead, then you need to have five legs or more and minimum cumulative odds of 3/1 (4.00). Given this offer, William Hill are unique among leading online bookmakers today but only have Bet Builders for football.

8. Grosvenor Bet Builder – 3-Way Handicaps Available as You Customise Wagers

The sportsbook of Grosvenor Casino has also embraced football Bet Builders, letting punters pick up to five legs from almost 40 different markets. Here are all of your options for your reference:

If you need any help getting started with Bet Builders at Grosvenor, then check out the suggested Pre-Packs that contain a couple of selections to start with. Hopefully, in future, they will extend this function to other sports.

9. BetVictor Bet Builder – Pre-Built Picks on Offer from Established Online Bookie

As a leading betting brand in the UK, there’s a certain level of expectation that BetVictor will deliver. They certainly do that with their Bet Builders, giving punters almost 40 markets and up to 10 legs in the wager with these options to choose from:

Pre-Built Picks & New Customer Offer Aimed Exclusively at Bet Builders

If you need some inspiration, then BetVictor have plenty of Pre-Built Picks on offers covering a wide range of prices. They also run a new customer offer on the Premier League. Sign up and bet £20 on a football market at minimum odds of Evens to get £40 in free bets, credited as 4x £10, you can only use on this specific type of wager.

Away from football, BetVictor Bet Builders are also available on leading North American sports. We’re talking about NBA basketball and NHL ice hockey matches, so fans of those don’t miss out on creating same game multis for all the action on court and the rink. This increased availability

10. 888sport Bet Builder – Pre-Made Match Combos & Existing Customer Deals

As an online only gambling brand, 888sport are also one of the best betting sites for Bet Builders as they offer them on five different sports. On top of NFL American football, NBA basketball, NHL ice hockey and MLS baseball, they put them front and centre of their soccer / football coverage. There are more than 30 markets you include with up to eight picks per wager from a selection of these:

Bet & Get Promotions on UEFA Champions League, NBA Basketball & NHL Ice Hockey

The fact that 888sport automatically removes previous picks from Bet Builders if they no longer increase the odds of the overall wager is a frustrating element for users. That is tempered somewhat, however, but the existence of pre-made Match Combos that you can copy or wager separately.

888sport are clearly committed to Bet Builders in a big way, though, as they have existing customer deals on the UEFA Champions League, NBA and NHL specific to this function. These specific promotions underscore the increased influence of this function to their overall product.

Wager £10+ on the Champions League on your own custom bet that meets the requirements and get a £5 free football bet each matchday of the knockout phase. It’s bet £25 with the basketball and ice hockey but available each week day of the NBA and NHL seasons.

What is a Bet Builder?

Bet Builders are a gambling tool that punters can use to create their own custom bets on a featured sporting event. Most commonly available on football in the UK, they are also popular with the leading sports in North America. Known as same game multis across the Atlantic, you literally build your own bet by including different markets of interest.

Developing as a by-product of the increase in requested bets from punters to traders, there are a set number of legs allowed in Bet Builders. The precise number varies from one online bookmaker to the next, but as a general rule you can expect a minimum of five or six.

How Do Bet Builders Work?

Given that they involve multiple selections, you’d be right in thinking that the Bet Builder has a lot in common with football accumulators but with one key difference. Whereas an acca involves selections on different sporting events put together on the same slip, these customised bets take their picks from different markets on the same match or game.

The odds for each individual outcome are multiplied together, just like an accumulator, and you can see the total combined price of Bet Builders. There’s an ever expanding range of markets you can include with your custom bet with some of the leading bookies offering between 80 and 100 different options.

All legs of a Bet Builder must come off in order for the wager to pay out. Unlike an acca where a void leg just reduces the returns available, the entire wager will be void. A common scenario here is where you include a player to score a goal anytime and they don’t actually get on the pitch as they’re an unused substitute or sustain an injury in the warm-up.

Comparing the Best Betting Sites for Bet Builders

It can be useful to see how the leading betting sites with Bet Builder functions compare visually. That’s what the table below is all about. We show you what each bookie has in terms of average number of football markets, the maximum selections you can include and the different sports that you can place custom bets on right here:

Pros & Cons of the Bet Builder

No form of gambling or wager is all upside. Our experts believe in being up front and honest with you about that. Bet Builders are just like any other aspect of the industry; so, in the interests of balance, here are the positives and negatives of using them:

Popular Bet Builders Offers

As noted above, it’s a rare enough thing still for promotions targeting customisable bets in the industry. That does not mean they are none, however, and some of our best betting sites with Bet Builder provide deals open to all customers. These are worth recapping and looking at in more detail:

How to Do a Bet Builder

Just in case you’re completely unfamiliar with Bet Builders, our experts take your through the process of how they work step by step. We’re using BetUK as our example bookie, so you know what to do.

Step 1: Sign Up to a Bookmaker or Log in to Your Account

You need a betting account to place Bet Builders online, so log in if you already have one or join as a new customer if you don’t. Enter your personal details, then create a username and password and verify your identity.

Step 2: Fund Your Account

You need a positive account balance to place a bet, so visit the cashier and make a deposit if you need to. There are lots of payment methods available at the bookies with no restrictions in terms of options for funding your Bet Builders unless specified.

Step 3: Find the Sports Event You Want to Bet on

Now, it’s time to locate the match that you want to wager on. In our example, we’re going to bet on a big Premier League game between Manchester City and Liverpool. Top bookies will have a specific tab for Bet Builders detailing their available markets that can be included in your custom wagers.

Step 4: Add Selections

Click or tap on a selection from a market to add it to the betslip on the right-hand side. With Bet Builders, you can add multiple ones to create your customer wager.

Step 5: Enter Stake & Place Bet

Once you’ve add all the legs you want, then just two things remain. Enter your desired stake and view the potential payout based on the total odds quoted at the bottom of the betslip. When you’re happy with the amount of money you want to gamble, confirm the wager by hitting Place Bet.

Sports You Can Place Bet Builders on

The different types of sport that the best bookies for Bet Builders include customised wagers for are expanding all the time. This is still a developing service in the gambling sector, after all. Now is a good time to look at the sports where this kind of wager is possible.

Football

Where else can we start but with the football Bet Builder as it’s the most common. The beautiful game is the primary source of interest in customisable bets in the UK with British punters piling into them since they were first offered by the bookies. Bet Builders are by far at their most sophisticated for soccer with dozens of available markets now commonplace. There are even offers like the one Fitzares provides as a weekly 10% back as cash deal for their version of the Bet Builder, Create-a-Bet.

American Football

Across the Atlantic, it’s hard to ignore major US sports and they don’t come any bigger than American Football. As one of North America’s most famous league, it’s only natural that an NFL Bet Builder or two is available. Adapting the same game multis from US sportsbooks has proven popular during the American football season. BetUK has even extended its Bet Builders to cover the springtime gridiron alternative, the XFL.

Baseball

It’s a similar story with MLB and the World Series. Same game multis so easily become Bet Builders when the biggest baseball league is on. Like all US sports, markets unique to this game are included among the options for when you want to crate a custom bet on pitchers and hitters.

Basketball

Another sport popular in America that lends itself pretty naturally to Bet Builders is basketball. The NBA has a global profile and same game multis that contain props across the Atlantic are easily repackaged as creating your own bets in the British Isles. Next time you want bet on shooting some hoops, remember you can build your own wagers.

Ice Hockey

Last but by no means least among US sports where Bet Builders exist is the ice hockey rink. The NHL and Stanley Cup are one of major leagues in North America, so that too enjoys the same treatment. Ice hockey is a team sport with a scoring system and markets that are also a good fit for creating your own bet.

Aussie Rules

Australian Rules football is a big deal Down Under, demonstrating the influence of the Bet Builder has global reach. Much like the other sports listed here, it’s not a stretch to imagine Aussies engaging with a customised wager or two on one of their national games. Given their presence in Australia, bet365 extend their service to cover this.

Rugby League & Rugby Union

Whether it’s the 13 or 15 players a side code, rugby league and union are logical choices for Bet Builders with different ways to score points. From tries to drop goals and penalties to conversions, both major forms of this game enjoy popularity throughout much of the English-speaking world including Africa and the Asia-Pacific region as well as Europe.

Tennis

There is but one exception to the rule with Bet Builders focusing on team sports, and that’s tennis. While not as elaborate as the above, you can still combine markets like correct first set score, Over / Under wagers and the match result together. Tennis rises to prominence around the four Grand Slams held annually in Australia, France, the UK and USA.

Markets to Avoid in Bet Builders

Throughout our discussion of Bet Builders, we have largely painted the great choice of markets available for you to bet on as a virtue. Just because something is there, however, doesn’t automatically mean that you should include in your next custom wager. Online bookmakers and sportsbooks always ensure they have what you might call some of the riskier markets to bet in too.

One notable example of this is the correct score betting market. Even in football, this is a particularly open market as a gambling proposition and even more so since the introduction of VAR. Goals initially awarded can be reversed on review. While the prices on offer are attractive as a result and boost the odds of Bet Builders you place, the likelihood of that precise final scoreline has a much smaller implied probability than other markets.

If, for example, you fancy a team to win 2-1, there are other ways of betting on that without the risks of the correct score market. That side and both teams to score covers more permutations, albeit at shorter odds. It makes for a safer bet and, given the inherent degree of difficulty attached to Bet Builders, that is a good thing. Be discerning with the markets you include in your wagers.

Top Bet Builder App

Given their recent growth, Bet Builders now play a key role on sports betting apps that punters can download for their smartphones. Mobile technology is a wonderful thing and the convenience aspect of it dovetails nicely with the concept of customising your own bet. Our experts recommend BetUK as the number on app in the UK today partly because of the inclusion of this feature.

Best Bet Builder Tips Today

Punters of all abilities and backgrounds can benefit from some advice from our experts. Bet Builders are relatively new, so strategies for how to make them work for you are still being developed. We want to ensure that you make informed choices when placing bets and, while we cannot promise you’ll back a winner every time by following these helpful hints, they should at least support better decision making.

Conclusion

We’re on the last leg of our look at customisable bets. These are a great way to enhance your viewing of football matches and other sports. Treat them as a bit of fun but gamble responsibly. The best betting site for Bet Builders today is bet365, as they not only provide loads of markets but allow up to 12 different selections per bet. You can even combine separate ones in an accumulator with many different sports available with this function.

FAQs

Jamie Clark

Senior Editor

Jamie Clark

Senior Editor

Jamie Clark has been with www.bettingsites.co.uk from the very beginning and penned the very first pieces of content that appeared right here. Known for his horse racing expertise, his strong gambling knowledge comes from childhood where he was surrounded by both horses and betting. The godson of a former on-track bookmaker at Market Rasen Racecourse, Jamie ended up working in the same industry and became Sports Editor of heavyweight bookies Coral for three years before they merged with Ladbrokes. After a successful spell freelancing for other big names in the business, he helped us launch this site with his skills, experience and ability coming in useful. Read long form content across a range of betting subjects from Jamie right here.

All posts by Jamie Clark