Best Odds Guaranteed Betting Sites in the UK 2024 – Where to Get BOG

3 September 2024

Michael Lee

Michael Lee

Betting Expert

Michael has worked in the sports betting industry for many years. Following football, horse racing and track and field athletics, he has covered the last three Olympic Games, World Cups and other major sporting events.

All posts by Michael Lee

Betting Expert

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Michael Lee

Michael Lee

Betting Expert

Michael has worked in the sports betting industry for many years. Following football, horse racing and track and field athletics, he has covered the last three Olympic Games, World Cups and other major sporting events.

All posts by Michael Lee

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We independently review betting sites. Sign-ups through our links may earn us a commission at no extra cost to you, this never influences our listings’ order.

This is the place to be if you want to know all about Best Odds Guaranteed bookies in the UK today. Often abbreviated to BOG, we’ll discuss the British and Irish bookmakers that offer it to punters, when it comes into effect and other information relating to this common deal open to all.

Best Odds Guaranteed Betting Sites in the UK

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#1 Best Odds Guaranteed Bookie

BoyleSports

Bet £10 Get £20 In Free Bets

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• BOG from day before races
• Singles, Each Way & Multiples covered
• Max daily payout of £50,000

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*New UK customers (Excluding NI) mobile only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply

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• BOG applies on day of races
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• Max daily payout of £25,000

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#ad • 18+ • New customer offer • Min deposit £10 with promo code: GET40 • A qualifying bet is a ‘real money’ stake of at least £10 using Bet Builder • Min odds 2/1 (3.0) • Free Bets credited upon qualifying bet settlement, expire after 3 days and valid for football markets only • Free Bet stakes not included in returns • Withdrawal restrictions, payment methods, country & full T&C’s apply.• BeGambleAware

Betgoodwin

50% of First Day Losses Back As a Free Bet Up To £25

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• BOG applies from 7am on race days
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New customer offer only. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. Free bets must be used in their entirety and stakes are deducted from returns. If this promotion is withdrawn it will not impact any qualifying bet you have placed during promotional period

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• BOG applies after 8am on race days
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New 18+ UK customers only. Register with SUMMER50 between 31/05/24 – 14/07/24. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

Quinnbet

£35 Free Bet + 10 Free Spins

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Top 10 Best Odds Guaranteed Horse Racing Bookies in the UK

When it comes to BOG, we’ve got a list of our experts’ top 10 best betting sites for UK punters that offer it. Here they are:

1. BoyleSports – Enjoy BOG from the day before racing
2. 888sport – Best Odds Guaranteed bookies on day of races
3. BetGoodwin – BOG applies on this new betting site
4. Betfred – The Bonus King has BOG among its offers
5. QuinnBet – BOG covers combination and system bets
6. 10bet – Best Odds Guaranteed and other promotions
7. Virgin Bet – Big max enhancement from BOG deal
8. BetVictor – BOG on UK & Irish horses & greyhounds
9. betway – Small stakes qualify for Best Odds Guaranteed
10. LiveScore Bet – Win up to £50k extra daily with BOG

What is Best Odds Guaranteed

BOG is one of the most popular betting offers out there with online bookmakers. As you will learn from this page, each bookie deals with the guarantee slightly differently. Whoever you bet with, it is designed to make sure you don’t miss out on a bigger Starting Price (SP) when betting on the day of the race.

An important thing to remember about Best Odds Guaranteed is it’s not just on horse racing but applies to greyhound racing markets too. It’s a deal for races involving dogs and horses. Now that you understand that, let’s examine BOG in more detail…

What Does Best Odds Guaranteed Mean

With BOG, we’re dealing with one of the most ubiquitous betting promotions that bookmakers offer today. What does it mean, though? Getting the best odds guaranteed is a way of ensuring you receive the SP on UK and Irish greyhound and horse races even if you placed the bet earlier in the day. Let’s walk you through an example.

Let’s say that you wager on Kauto Star to win at Kempton Park three hours before the race. You take odds of 11/4 (3.75) and stake £10 on the horse. Kauto Star then drifts slightly in the market to a Starting Price of 3/1 (4.00). Thanks to BOG, you get those better odds. The bookies’ pay-out on a winning bet becomes £40 instead of £37.50.

Best Odds Guaranteed can benefit many punters in exactly this scenario, where a fancied runner sees their price pushed out. It means you don’t lose out on bigger odds but be warned, this doesn’t apply to all fixed odds wagers and bet types. What bets and from when is in the hands of bookmakers.

Michael Lee

Extra Place Races Not Always Compatible with BOG

We often sing the praises of Extra Place Races here on FairBettingSites because of the benefits for Each Way wagers. When it comes to BOG, however, the guarantee may not apply to these events. Punters shouldn’t automatically assume that bookies will let these two offers work in conjunction with each other. In fact, more often than not, Extra Place Races aren’t compatible with BOG.

Best Odds Guaranteed Bookmakers in More Detail

Now that BOG has been explained to you, it’s time to look at the greyhound and horse racing betting sites that offer it in more detail. We set our experts the challenge of delving into each of our top 10 bookmakers for Best Odds Guaranteed so you know all about the promotion. Let’s see what they discovered for you:

1. BoyleSports Best Odds Guaranteed – Enjoy BOG from the Day Before Racing

Established Irish bookie BoyleSports are no strangers to UK punters. One of their USPs is offering BOG from the day before racing takes place. Few, if any rivals can match that. Bet online on any UK and Irish horse race, and your Win singles, Each Way bets and Multiples are all covered. BoyleSports are also one of the top horse racing betting apps available in the UK today.

There’s also a big maximum Best Odds Guaranteed additional bonus of £50,000 per day for customers. While you can’t use free bets on a wager and get this offer, the other restrictions at BoyleSports are common. Cashed out or void bets, plus Match and Place only wagers, ante post markets and Tote betting don’t fall under the guarantee.

2. 888sport Best Odds Guaranteed – BOG Bookies on Day of Races

If you see the BOG icon displayed next to a British or Irish horse race, then that means 888sport run the deal. It appears on the day of racing and, once there, your bets are covered. This applies to Single, Each Way and Multiple bets. A big plus with 888sport Best Odds Guaranteed, though, is you can use free bets and still qualify for the offer.

Their terms and conditions say depositing via Moneybookers or Neteller leaves punters ineligible for the deal, so think carefully about how to fund your account. While the max daily payout through BOG at 888sport has a £25,000 cap, other restrictions are typical with ante post bets, enhanced offers and daily racing specials not covered.

3. BetGoodwin Best Odds Guaranteed – BOG Applies on This New Betting Site

Punters may not have heard of BetGoodwin as they’re relative newcomers to online betting, but do have history in the industry. They really impressed our experts with their BOG deal that comes into effect from 7am on race days. It covers both horse racing and the greyhounds in the UK and Ireland too.

While the maximum benefit through Best Odds Guaranteed is set at £1,000 per bet, only ante post bets and specials are called out as not applying alongside international racing events. BetGoodwin bring this offer to the table earlier than many of their more established rivals, so should be commended for that.

4. Betfred Best Odds Guaranteed – The Bonus King Has BOG Among its Offers

Another big name bookie, Betfred bring BOG out alongside plenty of other deals. It applies to UK and Irish greyhound and horse racing events after 8am on the day. They also offer it on select international races, so look out for those. Betfred Best Odds Guaranteed races today don’t include highlighted Super Extra Place races, though.

The combination and system wagers known as Lucky 15s, 31s and 53s don’t qualify for BOG either. With the greyhounds, it’s Betfred early prices only, so no board prices. Ante post, Tote or pari-mutuel wagers on either horses or the dogs aren’t covered, so there are greater restrictions on BOG with this high-profile bookmaker.

5. Quinn Bet Best Odds Guaranteed – BOG Covers Combination & System Bets

Although QuinnBet isn’t a big name, they’ve made great strides as an online bookie. The fact they have BOG on all UK and Irish horse races from 8:30am on the day is evidence of that. It applies to all Singles and Multiples including the combination and system wagers that some horse racing Best Odds Guaranteed bookmakers restrict it from.

The only real criticism of QuinnBet’s version of the offer is the rather low bar of £250 per bet additional bonus awarded. Others that set extra payouts in this way typically go four times that amount. As usual, ante post and specials don’t qualify for BOG. This still makes for a fair deal, though.

6. 10bet Best Odds Guaranteed – BOG & Other Horse Racing Promotions

It’s only fairly recently that 10bet began offering BOG to punters. Any time after 9am on the day, all UK and Irish horse races qualify for the deal. That isn’t the earliest time the guarantee comes into effect but nor is it the latest either. Both early prices and board prices are covered for Single and Accumulator bets.

The 10bet Best Odds Guaranteed deal is pretty standard. It can be used in conjunction with some of their other horse racing offers, though, like the Money Back as a Free Bet promo if your horse is beaten by a neck or less, or the “Catch of the Day” 3/1+ Winner bonus. Just like other BOG deals, ante post bets don’t qualify.

7. Virgin Bet Best Odds Guaranteed – Big Max Enhancement from BOG Deal

Once the clock ticks past 9am on race days for UK and Irish meetings, Virgin Bet are another firm to go BOG.  Your Win and Each Way selections are then covered with additional winnings up to a maximum of £50,000 per day. The Virgin Bet Best Odds Guaranteed deal terms don’t make it clear whether Accumulators qualify too.

There are some familiar restrictions, however, in ante post wagers, betting in running and derived markets, and cashed out and voided bets. Punters couldn’t get any BOG cover for these on Virgin Bet’s competitors either. If there is one downside here, it’s that the guarantee used to come into effect earlier.

8. BetVictor Best Odds Guaranteed – BOG on UK & Irish Horses & Greyhounds

Early Prices and Board Prices on all UK and Irish horse racing and greyhound meets qualify for BOG at BetVictor so long as you place your bets after 9am on the day. There’s a generous maximum cash benefit, as they call it, of £25,000 per day paid in additional winnings through this offer.

While there are no wagering requirements attached to the BetVictor Best Odds Guaranteed promotion, there are some familiar exceptions. Void or cashed out bets can’t qualify for the deal, alongside ante post wagers. It’s worth knowing that free bet bonus tokens are also covered by BOG here.

9. betway Best Odds Guaranteed – Small Minimum Stake Qualifies for BOG

A look at betway tell us that BOG applies to all UK and Irish horse races after 9am on the day. There are a number of restrictions, however, and punters need to know about them. Mainly because of the time when it comes into effect, ante post and overnight bets don’t qualify. The same applies to Lucky 15s, 31s and 63s.

Also not covered by the betway Best Odds Guaranteed promotion are betway Boosts, Match and Place only bets, enhanced prices, wagers placed with free bets and those that have been cashed out. You can’t select the “SP” option on the betslip and receive BOG either, but a minimum stake of £1 (or 50p Each Way) and maximum enhanced payout of £25,000 per day are reasonable.

10. LiveScore Bet Best Odds Guaranteed – Win up to £50k Extra Daily with BOG

From the later start time of 10am on race days, LiveScore Bet provide BOG for punters on all UK and Irish horse racing meetings. That means no ante post bets or international races qualify but Win and Each Way wagers placed on the day after the guarantee comes into effect are covered.

Betting in running, derived markets, cashed out and void bets also miss out. What the LiveScore Bet Best Odds Guaranteed promotion does well is give punters a big additional winnings cap of £50,000 per day. This is up there with the most generous extra payouts.

Pros & Cons of BOG

As you may have noticed, bookmakers Best Odds Guaranteed deals have upsides and drawbacks to them. In the interests of offering a balanced view of BOG, we asked our experts to summarise the advantages and downsides of this promotion:

Best Odds Guaranteed Times

They call time a creeping thief, and it certainly can be in relation to BOG. The sooner you can get this offer covering your bets, the better. There are no industry regulations that name a specific Best Odds Guaranteed time for when it comes into effect, however. With that in mind, the table below shows precisely when you can get BOG from with the bookies:

New Best Odds Guaranteed Betting Sites

BOG isn’t necessarily something that new brands in the world of online betting can afford to offer straight away. That doesn’t deter some, however, and others are quick to add the promotion to their list of offering to help them compete with more established international bookmakers. These are our experts’ top three new Best Odds Guaranteed betting sites today:

1. BetGoodwin – Get BOG from 7am on race days & Money Back as Free Bet offers
2. 10bet – BOG starts at 9am & works alongside “Catch of the Day” 3/1+ Winner bonus
3. Virgin Bet – Receive up to £50,000 extra winnings with BOG from 9am onwards

Established BOG Bookmakers

Let’s not forget that the most high-profile sports betting sites have the guarantee on them too. We’re talking about the likes of Ladbrokes, Coral and these other major brands in the British gambling industry. It’s time to find out what their BOG deal can do for you…

bet365 Best Odds Guaranteed – Bookie That Offers BOG the Earliest

Known as the world’s favourite sports betting brand, bet365 take horse racing very seriously – something their TV ad campaign says. BOG plays a vital role in the coverage of the sport. For evidence of that, look no further than the bet365 Best Odds Guaranteed time being the earliest of all bookmakers.

It comes into effect as soon as traders have priced markets up following final declarations, so this could be more than 48 hours before the race in some cases. Bet Boosts are also covered by Best Odds Guaranteed at bet365, so you don’t miss out on a horse that drifts that they want to push.

Restrictions here relate to any wagers placed under the Each Way Extra deal and where enhanced place terms are available. Ante post bets, Tote, pari-mutuel and Colossus bets and dividends don’t apply either. It’s just UK and Irish horse races, so international races aren’t covered.

Betfair Best Odds Guaranteed – BOG on Sportsbook but Not Exchange

Whilst best known for being a betting exchange, Betfair also have their Sportsbook. BOG is naturally one of the standard offers for UK and Irish horse racing on there. The Betfair Best Odds Guaranteed time when it comes into effect is from 8am on race days.

While Extra Place Races are covered, punters cannot use the My Odds Boost offer in conjunction with BOG. Those enhanced odds tokens will be settled at the price taken rather than SP. The usual restrictions apply on Betfair with ante post and Tote bets not qualifying. You also cannot get BOG on the Betfair Exchange.

Paddy Power Best Odds Guaranteed – BOG on Selected Meetings Only

One top bookie who has made major changes to BOG recently is Paddy Power. A maverick Irish bookmaker with their own way of doing things, that shouldn’t be too surprising to any punters who know them well. New Paddy Power Best Odds Guaranteed rules restrict this promotion to selected meetings in the UK and Ireland only, however.

That is out of line with the majority of other betting sites that offer BOG here. Despite this, the Paddy Power Best Odds Guaranteed time that the deal comes into effect remains unchanged at after 8am on race days. There are other restrictions to note as well.

Any horse racing bet placed with a Power Up won’t be covered by BOG unfortunately. The same goes for ante post wagers, bets in running, Forecast, Place only, Betting without the favourite and other similar markets. This Best Odds Guaranteed Paddy Power deal has a cap of £1,000 additional winnings per bet.

William Hill Best Odds Guaranteed – Late Starters with Their BOG Deal

And finally, who could forget William Hill? A presence on many High Streets in the UK, they also embraced online betting and have BOG among their horse racing offer. Punters should know that William Hill Best Odds Guaranteed time is one of the latest out there, beginning at 10am on race days.

While that is behind a number of their competitors, their BOG deal is more in line with the competition in other ways. The maximum benefit here is £25,000 per day. With Best Odds Guaranteed at William Hill, there are also familiar bet restrictions to the Win and Each Way markets. Bet Boosts are covered, though.

Key Horse Racing Best Odds Guaranteed Events

There are certain race meetings and festivals where more punters than normal will look to take advantage of BOG. This is because there’s wider public attention on the horse racing action taking place. Let’s take a look at three big British events in the sport in particular:

Best Odds Guaranteed at the Cheltenham Festival

Jumps horse racing fans need no introduction to the Cheltenham Festival. A four-day meeting in the middle of March, the top National Hunt races take place across them. You can get Cheltenham Best Odds Guaranteed on the Champion Hurdle, Queen Mother Champion Chase and Cheltenham Gold Cup, plus other Grade 1 races and a host of valuable handicaps.

Irish dominance at recent editions of the Festival mean that you’ll need to get your bets on early and the BOG deal probably won’t be much of a benefit with backing favourites. It could be in your favour when wagering Each Way on the handicaps and most competitive conditions races throughout Cheltenham, though.

Best Odds Guaranteed for the Grand National

Called the world’s most famous steeplechase, you have a maximum field of 40 runners to choose from when betting on the Grand National at Aintree. An unpredictable race that guarantees drama, BOG has its part to play when this racecourse near Liverpool has everyone’s attention fixed on it.

With so many runners and famous fences like Becher’s Brook, The Canal Turn and The Chair to navigate, Grand National Best Odds Guaranteed deals aren’t nearly as important as getting Extra Places. You may be forced to choose between the two offers by the bookies. In a wide-open event like this, you can expect competitive prices.

Royal Ascot Best Odds Guaranteed

The royal meeting at Ascot over five days in the middle of June is the absolute height of Flat thoroughbred horse racing in Europe. It attracts racehorses from across the globe to the UK to run in the presence of royalty. This means competitive action on the track and BOG should be available as standard.

Whether it’s sprint contests like the King’s Stand Stakes or staying events like the Ascot Gold Cup, the deal matters so you don’t miss out on drifters. Royal Ascot Best Odds Guaranteed has plenty of handicaps in store for punters and races for two-year-olds as well with huge fields numbering between 20 and 30 runners.

Common BOG Terms & Conditions

As with any offers, there are terms and conditions attached to BOG. We asked our experts to look at all the small print and highlight some of the most common T&Cs punters will encounter with the promotion:

BOG Tips & Strategy

As with all betting offers, the Best Odds Guaranteed promotion is one that needs dealing with strategically. We thus asked our experts for their top tips on how to make BOG work best for punters:

Summary

That’s the Best Odds Guaranteed offer covered from all angles. As promotions go, it may be one of the most common out there yet remains important to punters. Now that you know when and where it’s available, you can make it work for you. This is our top rated BOG bookie right now:

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Michael Lee

Betting Expert

Michael Lee

Betting Expert

Michael has worked in the sports betting industry for many years. Following football, horse racing and track and field athletics, he has covered the last three Olympic Games, World Cups and other major sporting events.

All posts by Michael Lee