You can claim multiple betting offers and promotions at online bookies in the UK. From deposit match bonuses to free bets, the best bookmaker offers can seriously enhance your chances of making a profit.
From betting offers for new customers to ongoing promotions for football, these are our favourite offers today. You can claim these promos at the best betting sites and use them on a wide range of sports including football, horse racing, and tennis.
The best bet offers provide value and variety while avoiding restrictive terms and conditions. Among the different offers at the biggest bookmakers are free bets, deposit matches, and cashback deals. Here, our experts explain how they work from existing customer offers and where you can find them.
These are the most common types of new customer offers in the UK. How free bet promotions work is by providing you with a wager of a certain value when you deposit and place a bet with your own money. For example, you can get £50 in free bets when you wager £10.
With free bets, the stake is almost never returned as part of your winnings. Also, terms and conditions can vary, so it pays to read any attached to the deal. Here are some various free bet bookie offers available to claim now.
These new customer betting offers match how much you deposit with a free bet or bet credits up to the same value. Deposit match deals vary in size, but it’s rare to see any over £100 in the UK. Although more popular with online casinos, some deals include both a sports and games allowance as part of the offer.
Furthermore, some of these offers come with wagering requirements. For instance, you may need to turn the deposit over 3x before turning your winnings into withdrawable cash. There may also be a cap on how much you can withdraw, which also applies to these offers.
Among our favourite betting sites offers are enhanced odds. These deals provide you with special, inflated prices for betting on football and other sports betting markets. For example, Spain, Italy, and England all to win at 20/1 rather than the 16/1 offered previously.
Although the majority of these betting offers are aimed at existing customers, some are also available as new customer deals. For instance, we recently saw a 25/1 sign up offer for Anthony Joshua to win his last bout. As Joshua’s regular odds are 8/11 heading into the fight, the deal was capped at a stake of £1.
It’s increasingly rare to see cashback bookmaker offers as new customer deals but there are a few out there. However, existing punters can avail themselves of regular cashback promos at some online sports betting sites. While not the most exciting betting offers on the surface, they may suit frequent bettors.
What separates cashback from free bets is that the former is typically withdrawable as soon as it is credited. Some bookies may offer “cashback” deals, despite only offering money back as a free bet. While both types are still potentially valuable, here are some examples to help you discern between them.
These deals can provide a safety net when one leg of your football accumulator bet, for example, fails to come in. In most cases, you’ll find sites with acca insurance add this benefit to their ongoing sports betting offers. They tend to be among the most popular deals where football promotions are concerned but not all sites offer them.
Most acca insurance betting account offers refund your stake when you meet set requirements. For example, this could be as simple as losing one leg from your 5+ leg football acca with total odds of 4/1. Here are some examples of current online betting offers in this category.
New customers can claim free betting bonuses and deposit matches. Existing punters, however, can get those and more of the best online betting offers for their loyalty. While some VIP betting site offers have suffered from enhanced Gambling Commission restrictions, others are worth looking at.
These examples of good loyalty and VIP bonuses highlight offers worth considering.
Although not what we think of first when recounting the best betting deals, referral gambling offers can be surprisingly good. These promotions can land you free bets and credits for attracting more customers to online bookmakers.
Here are some of our favourite refer-a-friend schemes right now. All have terms and conditions you must meet to get your bonuses. But most are good for using when betting on horse racing, football, and most other sports.
Football free bets are among the most in-demand offers at online bookies. Furthermore, Bet Builder boosts and enhanced odds offers also attract a high volume of punters. Many are keen to wager on Premier League and UEFA Champions League football matches, as well as others from around the world.
We recommend checking out these specific football promotions if you like a regular flutter on the sport. Some are available to claim after you get your sign-up bonus, so make sure to check the T&Cs for confirmation!
Our experts spend a lot of time comparing common types of horse racing betting promos. As such, we’re confident racing fans will find plenty of offers and promotions with our favourite sites. Betting welcome bonuses and cashback are great, but don’t sleep on Double Result Payouts or other concessions like Best Odds Guaranteed (BOG).
There’s more out there than bonus bets or new customer deals for Cheltenham or Royal Ascot. So, here are some of our favourite offers and promotions horse racing bettors can claim today on selected sportsbook markets for horse racing.
From football betting offers to deposit bet bonuses, all come with terms and conditions. It is your job to understand how the T&Cs of bookies offers apply to you – ultimately, failure to adhere to them could see winnings withdrawn. Here are some key criteria for betting bonuses to look out for.
Criteria | Explanation |
Eligibility | Most bookies licensed by the UK Gambling Commission require you to be aged 18+ and a UK resident with a verifiable address to claim their offers. |
Deposit Terms | Betting promotions usually specify a minimum wager amount to activate free bets or deposit bonuses, such as £10. |
Minimum Odds Requirements | These refer to the odds restrictions on qualifying wagers must meet. Minimum odds thresholds are commonly set for sports bets at odds of 1/1 (2.0) or greater. |
Restricted Payment Methods | Funding your account using certain deposit methods, like PayPal or Neteller, may make you ineligible for a bet bonus. |
Restricted Markets | Some free bets are limited to specific markets or bet types, like accumulators, and cannot be used on singles, doubles, or trebles. |
Promo Codes | Certain offers require entering a promotional code during registration or deposit to claim the bonus. |
Expiry Date | All betting offers come with time limits – such as 7-day expiry terms – so it’s important to check these to avoid missing out. |
These are the basic terms and conditions you’ll likely come across when claiming a bonus. Also, it’s worth noting that they may vary depending on factors such as the type of offer, and even the site you play at. You can always view full T&Cs in the accompanying promotional spiel, so be sure to check them out.
If you’re lucky enough to profit from your free bets, the time may have arrived to make a withdrawal. Follow these steps to ensure you get your winnings as quickly as possible!
There are no secrets to how we rate top UK betting offers. On the contrary, we keep it as simple and punter-focused as possible to ensure we’re on the same page as our readers.
The best betting promotions offer real value and worth to punters – these are the bonuses we prioritise. As such, you’ll find generous offers that give you that little bit extra at the top of our rankings.
Nobody wants a bonus or free bet that looks good on the surface but is riddled with restrictive T&Cs. We check the terms of all offers to ensure they are clear, fair and fit for purpose.
All minimum deposits, as well as odds and bet stakes, should be reasonable and accessible for players of all bankrolls and tastes. Put simply, we don’t recommend any offers that have unrealistic or deceptive qualifying terms.
We prefer to see few to no wagering requirements on sign-up offers across the gambling industry. But if a promotion has value and has fair requirements, we will take notice of this and act accordingly.
We like sites that provide sign-up offers for new players and plenty of ongoing deals for existing punters. With that said, we treat every offer independently – the more sports betting markets and events you can use it on, the better!
There are some excellent sports betting offers you can claim at UK bookies online. While new customer deals tend to get the most attention, things like odds boosts, acca insurance, and weekly free bets are also very valuable.
The key thing to remember when claiming betting sign up offers or ongoing promotions is to ensure terms and conditions are transparent and fair. If in doubt, claim bonuses from trusted UKGC-licenced bookmakers who endorse responsible gambling at all times.